Audience Finder is a national programme funded by Arts Council England and delivered by The Audience Agency enabling arts organisations to collect, understand and use audience data.
It comprises of clusters of organisations - either geographic or art form based – working together to use audience data to understand and grow their audience engagement.
The National Visual Arts cluster is one of nine art form sector clusters. Here we present an interim report illustrating some headline findings based on data collected so far.
CVAN will meet with Audience Finder in June to review the findings from the first year of data collection. Are you part of this National Visual Arts cluster? In our next newsletter we will be issuing a Survey Monkey to gather feedback on the scheme to inform discussion on year 2, so please look out for it and help us compile a picture of the programme to date by those engaged with the process.